Privacy Policy
Last updated: 06/10/2025
1. Who We Are
This website is operated by GYM FITNESS STORE LTD, a UK-registered company (Company No. 16348350). Our registered office is 2-3 Sheldon House, Sheep Street, Shipston-On-Stour, Warwickshire, United Kingdom, CV36 4AF.
We can be contacted at info@gymfitnessstore.co.uk or by phone on 0333 038 2800.
We are the data controller for all personal data collected through this website under the UK GDPR and the Data Protection Act 2018.
2. What Personal Data We Collect
We may collect and process information such as your name, email address, phone number, billing and shipping address, order history, and payment details (processed securely through third-party payment processors — we do not store full card details). We also collect device, browser, and connection information such as IP address, and usage data such as pages visited and time spent on the website through cookies and analytics tools.
3. How We Use Your Information
We use your information to process and deliver orders, communicate with you about purchases or support queries, provide customer service, send marketing emails only if you have opted in, and improve our website and services through analytics and feedback.
We do not sell or rent your personal data to any third parties.
3a. Legal Basis for Processing
We process your personal data under one or more lawful bases: to perform a contract with you when fulfilling an order; with your consent when you opt into marketing communications; to comply with legal obligations such as accounting and tax requirements; and for our legitimate interests in improving our website, preventing fraud, and running our business efficiently, provided those interests do not override your rights.
4. Sharing Your Data
We may share your data with trusted third parties who help us operate our business, including Shopify for hosting and store operations, payment processors for secure billing and authorisation, email platforms for transactional messages and newsletters (only where you have opted in), and analytics providers such as Google Analytics who process anonymised usage data. All partners are required to handle your information securely and in accordance with UK data protection law.
5. Cookies and Tracking
We use cookies and similar technologies for essential site functionality, analytics, and — where you consent — marketing. We do not use analytics or marketing cookies until you have provided consent through our cookie banner. You can change or withdraw cookie preferences at any time via your browser or on-site cookie settings. For more details, see our Cookie Policy below.
6. Data Retention
We keep your data only as long as necessary to fulfil the purposes outlined here and to meet legal obligations. Order records are kept for at least six years for tax and accounting purposes. Marketing consent is kept until you withdraw it. Analytics data is retained for up to three years and is anonymised where possible. When no longer required, data is securely deleted or anonymised.
7. International Data Transfers
Some of our third-party service providers are located outside the UK or EEA. When we transfer data internationally, we ensure adequate safeguards are in place, such as Standard Contractual Clauses or equivalent agreements, to protect your information.
8. How We Protect Your Data
We use SSL encryption to secure data in transit. Internal access is restricted to authorised personnel only. Third-party processors must adhere to strict security standards. We perform regular system reviews and security checks to maintain compliance.
8a. Automated Decision-Making
We do not use automated decision-making or profiling that produces legal or significant effects on individuals. Any decisions related to your orders or account are reviewed by a human.
9. Your Rights
Under UK GDPR, you have the right to access, correct, delete, or restrict processing of your data, and the right to object to processing, including for marketing. You may also request data portability where applicable. To exercise any of these rights, contact us at info@gymfitnessstore.co.uk.
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated “Last Updated” date. We encourage you to check periodically for the latest version.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact us:
Email: info@gymfitnessstore.co.uk
Phone: 0333 038 2800
12. Cookie Policy
Our website uses cookies and similar technologies to operate securely, remember preferences, and understand visitor activity. Essential cookies are required for the website to function and cannot be disabled. Analytics and marketing cookies are only used with your consent via the cookie banner. You can withdraw consent or change cookie settings at any time in your browser or through the cookie banner on our site.